Галагазета | Kung Fu Panda How DreamWorks Tailored Its Film For Chinese Viewers
Kung Fu Panda: How DreamWorks Tailored Its Film For Chinese Viewers Belle, 10 февраля 2016 г., 5:48
It may be Oscars season, but the animated children's film Kung Fu Panda 3 is arguably the most important film in Hollywood this week - even without the prospect of winning any statuettes.
The film is the first major US-China co-production for an animated movie and it was tailored specifically to appeal to the growing Chinese market - and not just because it's about a dumpling-loving, Kung Fu-fighting panda who lives in China. But also because Hollywood executives are developing a sharp sense for how to appeal to audiences in the world's fastest growing movie market.
The extra effort has paid off. The panda movie took $41m (£28m) at the US box office and $58.3m in China - which was the highest opening weekend ever for an animated movie there.The record-breaking simultaneous opening in the US and China has set a new standard in how the world's two biggest film markets do business together. DreamWorks Animation and Oriental DreamWorks essentially made two movies - one in English, and one in Mandarin.Instead of the usual dubbing into a foreign language, the company painstakingly reanimated the Mandarin version so the animated panda and his pals matched the words they were speaking in both languages.
And it's also the first movie to open in both Mandarin and English in the United States and China.
Source: www.bbc.com/news/business-35461075
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It may be Oscars season, but the animated children's film Kung Fu Panda 3 is arguably the most important film in Hollywood this week - even without the prospect of winning any statuettes. The film is the first major US-China co-production for an animated movie and it was tailored specifically to appeal to the growing Chinese market - and not just because it's about a dumpling-loving, Kung Fu-fighting panda who lives in China. But also because Hollywood executives are developing a sharp sense for how to appeal to audiences in the world's fastest growing movie market. The extra effort has paid off. The panda movie took $41m (£28m) at the US box office and $58.3m in China - which was the highest opening weekend ever for an animated movie there.The record-breaking simultaneous opening in the US and China has set a new standard in how the world's two biggest film markets do business together. DreamWorks Animation and Oriental DreamWorks essentially made two movies - one in English, and one in Mandarin.Instead of the usual dubbing into a foreign language, the company painstakingly reanimated the Mandarin version so the animated panda and his pals matched the words they were speaking in both languages. And it's also the first movie to open in both Mandarin and English in the United States and China. Source: www.bbc.com/news/business-35461075
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